How To Find Freelance Content Writing Jobs On Social Media?
Are you a freelance content writer but can’t seem to find freelance content writing jobs? You see all these other content writers on LinkedIn and Instagram that talk about the wonders of social media to find freelance jobs for content writing. Still, you have been unable to understand how that is possible. Well, they have not been lying, and in this blog, we will talk about a 6-step process of finding freelance jobs in content writing.
Without any delay, let’s get started.
- Get Online
- Optimize your social media profile
- Connect with your potential clients
- Write content to attract freelance content writing jobs
- 12 content ideas to help you get started
- How to post content on LinkedIn
- How to post content on Instagram
- How to write content for Facebook
- Use hashtags
- Post consistently for three months
You are writing content for brands and businesses. And most content writers write content for the digital presence of the company. Thus, you will find your potential customers online. You might have the following question: where do I need to go online to look for the clients? The answer is simple: social media. Yes, you will find your clients on social media. Many successful freelancers use social media effectively to get clients; keep reading to find out how.
Optimize your social media profile
There are three platforms you can use to get clients- Facebook, Instagram, and LinkedIn. We suggest choosing and focusing on one platform instead of all three because maintaining one is hard work; maintaining three will cause burnout, which is not what we want. Thus, the first step of getting online is to make your account.
Next would be to optimize your profile. Why should you optimize your profile? Because you want to make it easier for your clients to find you on these websites. With an optimized profile, you increase the chances of your clients finding you. Since each platform is different, we have explained how to optimize your social media profile for each platform.
Doing all of this would make it straightforward for anyone who finds your profile. If you are freelancing full-time, mention that you are a freelance content writer. Additionally, saying your niche in the headline and about section will help you find quality leads. If you are unsure about your niche, check out our blog on booming niches in content writing.
Optimization on Instagram is simple; you mention a content writer in your name or username. Plus, you can formulate a statement like I am a content writer who helps fintech brands increase their web traffic. The statement mentions that you are a content writer, your niche, and how you will help your clients. A clear profile picture that focuses on your face is critical too. Moreover, the last nine posts should be about content writing or your niche to attract the right audience to your content.
If you have a website that acts as your portfolio, links it in your Instagram profile’s bio. You can also mention that the link to your portfolio is below. It will save you the time to send your portfolio to the leads that reach out to you.
Your profile does not matter much when you use Facebook to find leads as a content writer. But you have to change the bio of your Facebook ID. Since your customers will land on your profile, adding a content writer in a particular niche will filter the leads you get.
Connect with your potential clients
Now that you have optimized your profile, the next step is to connect with your clients. It is not the step where you will pitch your service, and it is better not to pitch immediately you connect with your client. You must first build a relationship before pitching your services. Connecting with your prospective client is different for each platform.
On LinkedIn, you need to send an invite with a personalized message. The personalized message can be about their accomplishment and how you would love to be in touch with them. The key to a good message is making the message about them rather than you. Since they have the option to visit your profile and know about you, the message should instead be about why you are interested in them or their work.
On Instagram, you can follow a public profile without any restrictions. You can even send them direct messages without any restrictions, but it is up to them to reply to you. Thus, ensure that you engage with their content to leave an impression on them.
On Facebook, the way to connect with your prospects is to join Facebook groups. The way to authenticate that the group is legit is to look out for scammy posts. Active and legitimate groups curate their group activity, and inactive ones don’t. Thus, if the seats are scammy, it is not the group you should waste your time on and instead, you should join active groups where you find genuine job posts and activities on the group.
But before you get excited and start connecting with random people, here are the people you should connect with to get maximum results:
Freelancers: Established freelancers have many leads but do not have the capacity to onboard them. They decide to outsource the work to other freelancers and keep a part of the payment to themselves. Thus, approach freelancers and establish a relationship with them.
CEO of startups: It is unreal to approach CEOs of big startups, but there are small startups that you can approach. Some of these startups only have few employees and therefore approaching the CEO makes sense. You can build a relationship with CEOs of small startups in your niche and, after a while, give them your service.
Marketers: Startups and companies have marketers who handle the content needs and marketing of the company. You can approach them and build a relationship with them in hopes of a future collaboration.
Write content to attract freelance content writing jobs
But are you a bit hesitant about pitching your services? Many freelancers are reluctant when they start, but you can build your pitching skills. Till then, you can use content to attract inbound leads. In the same way, brands and businesses use content to attract their customer; you can use content to attract your clients.
12 content ideas to help you get started
- Why you became a content writer?
- Steps you took to improve your skills.
- Tips on how to write better content.
- Things you do daily to improve your skills.
- What kind of brand do you want to work with?
- Mistakes you made when you started your journey.
- What do you want to tell people who wish to become content writers?
- The latest news in your niche and your opinion on it.
- If you work full-time and have a side hustle as a freelancer, how do you manage both?
- The tools you use as a content writer.
- Your research processes.
- The results your clients got when they used your content.
Here are just a few ideas for your content on social media. But, each social media platform demands a different format of content. Read to know what kind of content works on each platform.
How to post content on LinkedIn
LinkedIn supports a ton of formats, carousels, text posts, videos, images, and polls. The algorithm keeps changing, and thus one type of format works better than the other. Which format is working at one point can only be figured out by experimentation? Text posts on LinkedIn usually work better, and thus, in the beginning, start with text posts first.
Plus, write well-spaced content like the picture below because it is easier and thus works better than just a paragraph of text. Try to write concise and sharp content with a hook to draw people into reading your post.
How to post content on Instagram
When writing this blog, reels have a massive reach on Instagram, and thus you should use this feature to your advantage. Make reels, preferably with your face in it, to increase the reach of your content and pull potential clients into your profile. And have carousels on your profile that offer more profound knowledge or shows your expertise well.
Since posts have a lower reach than reels but are the ideal surface to show your skills, reels will help you pull in the audience. Your carousels will ultimately make them follow you and eventually book you.
How to write content for Facebook
Unlike LinkedIn and Instagram, where you post content on your profile, you have to post your content in Facebook groups. Most of these will be text posts and will add value to the existing members of the group. And they will be more about helping them than about you. So, your posts would be along the lines of how content writing can help them in their business. You can also discuss case studies about how blogs or social media posts helped boost a company’s sales.
It will increase the demand for your service and increase the chances of businesses’ hiring you.
Hashtags are crucial to your growth in the competitive market, and thus you have to keep in mind hashtags when posting on LinkedIn and Instagram. Here are a few things you can keep in mind when selecting hashtags.
- Use 4-5 hashtags.
- Search a hashtag and see how many people are following the hashtag. The more followers the hashtag has, the more you should use it.
- Keep the hashtag relevant to your content.
- Experiment with different hashtags to see which one works for you.
- You can utilize a maximum of 30 hashtags, although Instagram recently announced that you should ideally use 3-5 hashtags. Personally, 30 hashtags may also be effective, and thus you should experiment with the number of hashtags.
- Try to use hashtags with 300K-500K posts to ensure maximum reach via hashtags.
- The hashtags you use on your posts should be relevant to your niche, and use your username as a hashtag, too, when posting.
- Use hashtags on both your reels and posts.
Post consistently for three months
Now that you have a framework post consistently for at least three months. Consistency is different for different people, and therefore you can choose to post daily or on alternative days. Whichever works for you without affecting your mental health is the right approach for you. This approach will start giving you inbound leads.
Below are a few tips to get more clients:
- Apart from posting, you should engage with other people’s content too. Comment on your potential client’s posts and share something insightful to the discussion.
- Keep building connections via direct messages.
- Reply to comments on your post with a question to further increase engagement on your posts.
- Reach out to clients either via cold emailing or through direct messages. This method gest your outbound leads where the leads do not reach out to you, but you reach out to them. But since your social media acts as a small portfolio of kinds, it will increase your chances of converting the lead.
We hope the blog helped fellow content writers get more freelance content writing jobs. Social media is a fantastic way to find online content writing jobs and one of the most underestimated ones. We admit that freelance jobs for content writing are difficult to find, but you can bag some pretty great content writing jobs online with the proper steps.